RevengeDAO

Why does traditional marketing fail in Web3?

1- Investors

Investors provide early-stage funding by purchasing tokens. These tokens are usually locked for 1 to 5 years. ↓

2- Project Owners

(Generate income through NFT sales, token launches, and partnerships; team tokens are often not their main motivation — as they are typically locked with vesting schedules)

↓ 3- Marketing Agencies / KOLs Projects pay marketing agencies and KOLs in advance to create hype, promote the project, and build a community. ↓

4- Users

OUTCOMES Investors wait in hope of success, but token values often decline. End users are attracted by hype but typically serve as "exit liquidity," providing liquidity for others to exit the project.

What is the solution, and how does RevengeDAO operate?

1- Investors

(Provide funding to projects through token investments — usually locked for 1–5 years)

↓ 2- Projects

Projects generate revenue through token sales, NFT sales, and venture capital (VC) rounds. ↓

3- DAO

(Takes over the marketing and awareness activities previously handled by KOL agencies, and redistributes the revenues back to DAO members)

Every user is a DAO member.

While projects aim for rapid growth during the community-building phase and effectively gain a true partner, investors also benefit from the DAO’s ongoing community support, which helps protect the value of their long-term (token) investments. When marketing agencies and KOLs monopolize the space, this ultimately harms both investors and project owners